Talks & expertise
– this it the programme at the X57
SATURDAY, 17 January
14:00 – 14:30
CDH Sales Campus (German) | Talk Area, first floor
Green Fashion in Transition
AI and the retail landscape in 2026
The sustainable fashion retail sector will continue to face significant challenges in 2026: rising costs, more demanding consumers, increasing transparency requirements, as well as a growing gap between customers’ digital behaviour and analogue in-store processes. The keynote Green Fashion in Transition in cooperation with the trade association CDH explores how AI supports sustainable retailers in navigating these changes and strengthening their day-to-day operations.
Speaker: Patrick Horn (Patrick Horn Handels GmbH)
SATURDAY, 17 January
15:00 – 15:30
AMD Insights (German) | Talk Area, first floor
Future Trends
What else can fashion do?
The talk presents work by students of the fashion and design academy AMD Akademie Mode & Design and shifts the focus to long-term developments beyond short-lived hypes. At its core are innovative approaches to sustainable futures, experimental design practices, and current developments ranging from AI-supported design to 3D printing. The session offers a critical impulse that questions familiar trend logics and re-examines the possibilities of fashion.
Speaker: Prof. Ilona Kötter & Prof. Wilhelm Rinke (AMD Akademie Mode & Design)
Sunday, 18 January
14:00 – 14:30
Community Talk (German/English) | Talk Area, first floor
For the long run
Why (and how) longevity matters
In the context of fitness and health, the focus is currently on longevity, performance as well as prevention. The longevity trend can also be applied to clothing. This Community Talk addresses the different levels of longevity – from design and emotional durability to the relevance of durability in terms of European regulations (e.g. EPR).
Guests: Markus Schelkle (VAUDE), Heike Hess (iVN), Dion Vijgeboom (Mud Jeans)
Moderation: Mirjam Smend (Greenstyle Munich)
SUNDAY, 18 January
15:00 – 15:30
TextilWirtschaft Expert-Talk (German) | Talk Area, first floor
How sustainability becomes a competitive advantage
Franziska von Becker (h+p hachmeister + partner) in conversation with TW-Redakteurin Mara Javorovic
Conventional retail offers great potential for sustainable fashion. But which arguments can green fashion use to convince the relevant retailers? This and other questions are addressed in the dialogue. The experts also discuss how companies can (re-)engage customers despite sustainability fatigue and how AI is becoming a decisive factor.
Guests: Franziska von Becker (h+p hachmeister + partner)
Moderation: Mara Javorovic (Textilwirtschaft)
Monday, 19 January
11:00 – 11:30
Community Talk (German) | Talk Area, first floor
Brand Building matters
Drivers of purchasing decisions
Why do customers repeatedly buy items from the same brand even though the racks are full? The reason often lies in the image. This talk addresses the fact that brand building is not just an empty phrase. The focus is on concrete levers, such as how brands find out what their customers really perceive and expect. Plus: best practices, tools, questions and routines.
Guests: Christopher Prohl (Vidar Sports), Annik Walter (DAWN), David Beger (Matona)
Moderation: Mirjam Smend (Greenstyle Munich)
Some talks will be held in German, but you are always welcome to join in, take part in the discussion, ask questions or approach the experts directly. Thank you!
All talks from INNATEX 52 onwards are available as a podcast episode for you to listen to:
INNATEX podcast