DESIGN DISCOVERIES

X54 Summer 2024

Our support programme for newcomers &
labels exhibiting at INNATEX for the first time!

The mix of fresh design breezes and a hot passion for a better fashion world – from a variety of applications, we have selected exciting newcomers who will exhibit their collections in the specially designed DESIGN DISCOVERIES area with community lounge in the upper floor.

Here we present them one by one:

Avonté: Sleeping in style

The pyjamas from Avonté look so sleek you’ll want to wear them in everyday life. This is ensured by the clear silhouette, the visible high-quality craftmanship and fine natural textiles from cotton to silk and linen.

For their young label, two fashion professionals have teamed up to work exclusively with deadstock. Despite the limited editions, they achieve industrial production quantities. They select the fabrics in restrained colors and go for the unisex look. Details such as a wide hem on the sleeves and pewter buttons are minimalist yet effective.

We also think it’s fantastic that the makers refer to sources on the website instead of just making claims.

Softclox: Strutting softly

If you ever want to sneak up on someone, you can do so in these clogs. The speciality of Softclox is that the label uses a lighter, flexible version instead of the wooden sole found in classic clogs. The material of choice for this is poplar wood from Europe.

Softclox has also thought through the other components. The polyurethane, for example, is water-based and the leather comes from small businesses in Italy as well as Germany. Production takes place in Hungary. Softclox offers a collection for customers who prefer vegan products.

The fact that Softclox are “friends for life”, as the claim goes, is also confirmed by the repair service. In addition to clogs, the label also creates sandals, mules and even boots.

Tentation: Party better

Can we all take a moment to celebrate how cool tentation’s items are? The outdoor label was inspired by a festival visit. The designer was shocked by the heaps of trash left behind after festivals. Now, tentation’s teams collect all sorts of materials on-site: tents, pavilions, advertising banners, torn kites, air mattresses, and more.

For their clothing, the brand uses as many components as possible – from ground tarps and fly screens to guy-line tensioners and zippers – and repurposes them. New components are only used when absolutely necessary, and they are carefully selected to belong to the same material group, ensuring future recyclability.

Naturally, their rainproof ponchos, oversized coats, jackets, and accessories in a street-style unisex look are perfect for local summer festivals.

Verlinne: Elegant Pieces from Romania

Verlinne describes itself as the first sustainable fashion label from Romania. Their dresses, pants, and blouses are made from natural materials like linen, hemp, and cotton. They also use surplus stock and second-hand clothes. Local, female-led productions craft their collections.

80 percent of Verlinne’s products are made to order to avoid overproduction, but they can handle large quantities too. The label thinks sustainability down to the last detail, turning fabric scraps into zero-waste hair ties and donating them.

Verlinne’s styles are super feminine with just the right amount of details like ruffles or lacing. The design creates a gently flowing look and an elegant silhouette.

Looking good – with Halt.Clothing

Design is something, the brains behind Halt.Clothing know really well. The label uses premium-quality deadstock fabrics for its super-slow fashion. The combination of the materials and fine concepts results in high-end fashion that will never be untrendy – sometimes with gradients, sometimes with transparent sections, with flowing or stricter silhouettes. Men can also find pieces. For production, Halt.Clothing works with the textile manufacturer Stitch by Stitch in Frankfurt, which offers jobs and education to refugee women.

super.basics is another Halt.Clothing project that uses certified textiles for its casual women’s and men’s clothing. The jumpers, shirts and dresses are produced in cooperation with Avenir Garment. The organisation helps small factories in Tunisia to implement fair wages and establish more stable structures.