DESIGN DISCOVERIES

X55 Winter 2025

Our support programme for newcomers &
labels exhibiting at INNATEX for the first time!

The mix of fresh design breezes and a hot passion for a better fashion world – from a variety of applications, we have selected exciting newcomers who will exhibit their collections in the specially designed DESIGN DISCOVERIES area with community lounge in the foyer of the Messecenter Rhein-Main, right after the main entrance.

Here we present them one by one:

Twenty times green fashion love: Kiwistories 

Kiwistories has no desire for microplastics. That’s why the label completely goes without petroleum-based fibres and instead uses hemp and organic cotton, for example. The selection of more environmentally friendly materials is just one of the no less than 20 guidelines that Kiwistories imposes on itself in order to fulfil its own sustainability requirements – from production in Europe to cotton labels.

The collection provides designs for both men and women, including jumpers and shirts with funky prints and colours that are simply fun. Ladies can also choose from a range of beautiful, patterned blouses and jewellery and other products.

Ikiala: Savoir vivre from Madagascar   

Ever since Jane Birkin, the basket bag has been en vogue beyond France. Ikiala supplies particularly fine variations of this classic from the 70s. Material of choice: raffia fibre. This robust yet flexible form of raffia originally comes from Madagascar and is made from the leaves of the palm tree of the same name.

Manitra Thelen-Loss, the founder of Ikiala, was born and grew up in Madagascar and knows all about the wonderful tradition that her homeland cultivates. Artisans there make the products of her label by hand, i. e. handbags, hats, placemats and baskets. The attention to detail in the products is captivating at first, second and every subsequent glance.

Linen love with DeLin

DeLin prefers high quality linen, sometimes combined with natural materials such as hemp, cotton or virgin wool. The versatile, often antique (wow!) linen fabric and its natural thickening give the garments an unadulterated, authentic character. All pieces are handmade in small batches and made entirely in Austria.

All designs have a minimalist look with influences from the skate and snowboard world. A patch pocket appears here, a carpenter’s loop there, mother-of-pearl buttons elsewhere. The label also offers bags – perfect for outdoor activities such as picnics or trips to the beach. By the way, according to the DeLin’s experts the woven linen gets softer with every wash.

Just for you: Maison Labiche 

Maison Labiche imagines and develops its fabrics – from the yarn to the cut to the details. The French label’s love of craftsmanship is reflected in the handmade, exclusive fonts used to embroider many of the pieces. Small and large measures, such as avoiding harmful chemicals, using natural fibres and compostable packaging materials, aim to reduce the environmental footprint. Most of the production takes place in Europe.

The highlight is the possibility to personalize the menswear and womenswear with statements. It’s so pretty! The latest collection is called ’Paris Scotty’, where nature and literature combine to inspire a collection as comforting as it is playful. Conclusion: Très charming, the Maison Labiche looks.