DESIGN DISCOVERIES

X56 Summer 2025

Our support programme for newcomers &
labels exhibiting at INNATEX for the first time!

The mix of fresh design breezes and a hot passion for a better fashion world – from a variety of applications, we have selected exciting newcomers who will exhibit their collections in the specially designed DESIGN DISCOVERIES area with community lounge in the foyer of the Messecenter Rhein-Main, right after the main entrance.

Here we present them one by one:

Local, long-lasting, life-loving: moefe 

moefe makes clothes that mould to different bodies (AND adapt to different situations) – minimalist, high-quality and comfortable. The collection is made from 100% organic cotton, spun into a stretchy fabric without any elastic.  

This material is not only soft and keeps its shape, but is also less prone to creasing, easy to care for and machine washable. A noticeably high quality. From cotton production in Uzbekistan to fabric processing in Portugal – the label knows and documents its production chain. 

moefe makes sure that the clothes can be easily dressed up or down. According to the brand, only one extra is indispensable, and that is the bags, because they are simply practical for their customers. 

Tradition <3 Streetwear: mor Khadi

Khadi is a hand-spun and hand-woven fabric that is traditionally produced in India – and it is precisely this high-quality textile that Mor Khadi aims to share with the world.  
 
The young label uses khadi denim and twill to create streetwear styles featuring generous, cargo-inspired cuts, patch pockets, bucket hats and reversible wrap skirts. Here and there, mor Khadi incorporates artisanal elements. Nevertheless, the look remains suitable for everyday wear, with no ethnic or boho overtones. 
 
All the fabrics are sourced directly from India, where khadi is still spun and woven by hand without electricity, but with great craftsmanship. Production takes place in close cooperation with a local partner initiative committed to social responsibility.  engagierten Partnerinitiative vor Ort.

Style & the Sea: Sloppy Tunas 

Sloppy Tunas, based in Barcelona, processes plastic waste collected from the Mediterranean Sea to create swimwear and sportswear for men as well as children. To achieve this, the label collaborates with coastal communities and fisheries. Through eye-catching beach campaigns and a fairly large community, the label also aims to raise awareness of marine pollution. 

The collections are produced locally, from material preparation to manufacturing. Rather than understated sustainability aesthetics, Sloppy Tunas focuses on colourful designs. Be sure to check out the 100 organic cotton shirts bearing empowering messages. 

So far, the amount of plastic that has ‘flowed’ into Sloppy Tunas products is comparable to 100,000 plastic bottles. Respect! 

Geometric Clarity: Zamt Berlin

Zamt Berlin combines precise shapes with smart details. The inspiration: art, architecture, workwear.  
 
One example is the Utility Jacket from deadstock with a straight cut and large, sewn-on pockets, unisex and made in Poland.  
 
The founders believe that sustainable approaches should be the norm and that products manufactured in a harmful way should be labelled instead. 
 
PS: Zamt will take your bag back to recycle the material. You get a 20% voucher for the return.