PRESS RELEASE
What today’s sustainable fashion industry is all about
INNATEX 57 brings together brands, formats & issues related to the sustainable market
Hofheim Taunus, January 8, 2026 Albeit sustainable fashion cannot escape the general economic malaise, INNATEX at Messecenter Hofheim Rhein-Main demonstrates that the industry continues to work on viable strategies. The fully booked 57th edition of the international trade show for sustainable textiles focuses its supporting program on current discussions within the industry. These can be subsumed under two issues: public relevance and sales of green fashion.
The INNATEX order platform brings the industry’s challenges and possible solutions to center stage in its supporting programme, offering new formats, the premiere of Evolution Stage as well as topics that participants within sustainable fashion must address. Exhibitors include established brands such as Recolution, Dawn Denim, Vaude, Mela, Rotholz, Two Thirds, Reiff und Moea, as well as first-time exhibitors.
“Our trade floor is again booked up, many brands claim crowded appointment schedules – but uncertainty remains.” notes Alexander Hitzel, project manager for INNATEX. “No one knows how the market will develop. But there is one thing we can influence, namely ensuring that INNATEX offers maximum benefit, combining trade recommendations, innovation impulses, tools and space for honest discussion and dialogue“.
TextilWirtschaft Expert Talk: What matters now
A highlight of the programme is the dialogue between Mara Javorovic and Franziska von Becker on the subject of “translating sustainability into a competitive advantage”. The former, editor of TextilWirtschaft, and the latter, business consultant and member of the TW Expertenrat (Council of Experts), will address sustainability fatigue, what it takes to remain relevant as a brand, as well as possible entrepreneurial solutions.
“Sustainability only provides a competitive advantage if it is part of the corporate strategy – not as an attitude, but as an economically effective basis for decision-making,” explains Franziska von Becker.
INNATEX Evolution Stage: Participating Brands
‘Evolution Stage – Shaping Tomorrow’s Fashion’ brings together brands that combine design, quality and future relevance, presenting them in a concept store setting. Conceived and curated by designer Jonathan Radetz, this format represents economic feasibility, applied synergies and a sales-boosting product range design at the point of sale. Chosen for this premiere are the labels Maatroom, Vidar Sport, Jungle Folk, ZAMT, Halt.Clothing, DeLin and Makesomebodyhappy.
Information and retail recommendations for an industry in turmoil
The further supporting programme picks up on issues and questions which market participants must address to remain fit for the future. These range from AI-supported strategies in the retail fashion trade to long-term developments in design and product conception to the importance of product longevity and brand building to support purchase decisions.
Trade professionals can register online for INNATEX 57 at innatex.de
Images in print resolution: https://innatex.de/presse
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