A warm welcome to the
RETAIL SUMMER CAMP 2026
Saturday, July 18
The specialist trade changing faster than ever. New customer needs, digital channels and economic challenges call for fresh ideas and practical solutions.
The Retail Summer Camp at INNATEX brings together retailers, industry experts and innovative concepts – compact, inspiring and immediately actionable.
Come and discover INNATEX in Hofheim-Wallau. Look forward to concrete insights, practical toolbox sessions and valuable best practices for your success in retail.
Please note: The toolbox sessions will be held in German.
Our partners
A day full of inspiration
In the Toolbox Sessions, retailers receive concise, practical insights into current topics in the high street retail sector. Each session provides concrete ideas, strategies and solutions that can be implemented immediately in your own business.
The sessions run concurrently and are repeated throughout the day, allowing you to attend several sessions of your choice.
09:30
Doors open, registration, coffee
Arrival, networking, initial discussions
10:00
Opening and welcome
Introduction to the programme and partners
10:15
Toolbox Session – Morning
3 parallel workshops – choose your favourite session
Session 1
Social Media Marketing with Budget and Guidance
Trainer: Marcel Nebel
How can retailers achieve significantly greater reach today – even without a large advertising budget? In this practical workshop, Marcel Nebel demonstrates how professional social media marketing can be implemented simply, efficiently and directly into day-to-day work – whether on a computer or easily via a smartphone. With practical guidance, immediately actionable tips and a clear overview of the current opportunities for the retail sector in Germany.
Session 2
Your first AI assistant in retail
Trainer: Patrick Horn
Session 3
Retail Security: Risk Identification in-store & online
Hessen Retail Association e.V.
Trainer: Linus Rieß
How can retailers effectively protect themselves against risks in both physical and digital retail today? In this concise session, the Hessen Retail Association will outline the key aspects of modern risk identification in-store and online – from theft prevention to digital security risks. Practical, up-to-date and directly relevant to everyday retail operations.
12:00
LUNCHTIME
Restaurant Little Kitchen and Outdoor Area
Between inspiring sessions and fresh ideas, there’ll be time for relaxed chats and personal networking. Together with our in-house caterer, Food & Fire, we invite you to a summery organic lunch – weather permitting, in our open-air outdoor area.
Look forward to grilled delicacies, a variety of vegetarian and vegan options, chilled drinks and a relaxed atmosphere for good conversation and making new contacts.
13:30
Toolbox Session – Afternoon
3 parallel workshops – choose your favourite session
Session 1
Social Media Marketing with Budget and Guidance
Trainer: Marcel Nebel
How can retailers achieve significantly greater reach today – even without a large advertising budget? In this practical workshop, Marcel Nebel demonstrates how professional social media marketing can be implemented simply, efficiently and directly into day-to-day work – whether on a computer or easily via a smartphone. With practical guidance, immediately actionable tips and a clear overview of the current opportunities for the retail sector in Germany.
Session 2
Your first AI assistant in retail
Trainer: Patrick Horn
Session 3
Retail Security: Risk Identification in-store & online
Hessen Retail Association e.V.
Trainer: Linus Rieß
How can retailers effectively protect themselves against risks in both physical and digital retail today? In this concise session, the Hessen Retail Association will outline the key aspects of modern risk identification in-store and online – from theft prevention to digital security risks. Practical, up-to-date and directly relevant to everyday retail operations.
15:30
COFFEE BREAK
For a quick break in the middle of the day, you can enjoy aromatic organic coffee from Reinholz Kaffee – artfully roasted, fairly traded and prepared with great passion. To top it all off, there’s a relaxed atmosphere, good conversation and moments of summery indulgence during our coffee break.
15:45
BEST PRACTICE SESSION
Concept Store: EVOLUTION STAGE
At our Evolution Stage concept store, we showcase curated ranges, innovative sales concepts and selected sustainable labels in an inspiring setting. Together, we demonstrate what modern visual merchandising, creative product presentation and forward-thinking store concepts can look like today. The Evolution Stage combines fresh design approaches, sustainable innovations and new ideas for the retail sector – serving as a platform for inspiration, exchange and the fashion trends of tomorrow.
17:15
Optional visit to the trade fair
To round off the day, we’d like to invite you to explore INNATEX at your leisure – whether you’d like to join us or go it alone. Stroll through the exhibition, discover exciting labels, meet inspiring people and learn the stories behind the brands. We’ll be showing how sustainable fashion can be successfully integrated into the mainstream retail sector today.
An inspiring day is drawing to a close – and we hope that these encounters have sparked new ideas, connections and perhaps even friendships.
